Building just buildings has transformed to building an aspirational, well thought lifestyle. Building a real estate business is transforming to building a trusted real estate ‘brand’. Low margin, low price is transforming to strong brand led better margins, better price.
Traditional and undefined sales process via localised broker’s random walkins is transforming to a mandate led corporate sales structure with defined S.O.P'S for sales & marketing. The health and growth of your real estate entity will be influenced deeply by this transformation.
‘Estate’ment = Mentors of Real Estate
‘Estate’ment is a high credential, result oriented real estate advisory founded by professional veterans, specialised in sales and marketing. Decades of experience across ‘Real Estate’ along with ‘FMCG’, ‘Software’ - enables an expertise in real estate transformation; especially sales and marketing. Mentors at ‘Estate’ment help you achieve your brand building and cash flow goals with their razor sharp skills in sales & marketing and in-depth knowledge about the real estate business. The competence that has empowered change at some of the national majors in the real estate domain is the competence that is now available to you. It can ready your realty biz to not just survive the transformation but seize the opportunity and thrive to its full potential.
We review every aspect of business in microscopic detail keeping your challenges in mind. Once we are bone-deep certain of our thinking, we make our strategy with SMART Objectives (Specific, Measurable, Achievable, Realistic, Time-Bound). After the strategy is in place, we craft a tactical plan with innovation and detailing for every department. And then continually review all action-plans to ensure the accomplishment of the overall goal.
Some of the finest minds in the marketing communications domain are our partners
enabling exclusive experience and expertise at your disposal. The team comprises:
~ Concept Building
~ Creative Agencies
~ Digital Strategists
~ Lead Generation Experts
~ PR Agencies
~ Media Buying Experts
~ Social Media Leaders
These enable the business plans to come alive on the ground.
A robust network of 2000+Channel Partners in Mumbai & Suburbs:
~ Outreach and connect with 5000+Channel Partners Pan India and Abroad
~ Well defined Process for The Channel Partner Vertical Including Outreach, Onboarding and Activation
~ In house expertise of Channel management with exposure and learning from FMCG & Telecom industries
~ Structure For Multi-City and international Channel events for pre-launches and launches
We identify the right target group for the project, plan & conceptualise sales and marketing campaign to reach them and subsequently devise the execution strategy for producing the desired results.
‘Estate’ment believes that the channel partners play a pivotal role in the success of any real estate project and thus, it helps builders by organizing
grand channel partners’ activation events during the launch and pre-launch of a project.
A - Develop an engagement and activation strategy for Channel Partners
B- Develop targeted partnerships with key channel partners for the builder.
A sales & marketing leadership profile spread over 20 years across sales strategy, marketing, channel sales operations and project management in the domains of Real Estate, FMCG, Telecom & Pharmaceuticals. He has defined a transformation led excellence at Lodha Group, Damac Properties, Sheth Creators, Tata Teleservices, Reliance, MTS, Hindustan Unilever and GlaxoSmithKline. During his tenure in Real estate he spearheaded various launches and pre-launches in Mumbai and suburbs; and also led high value transactions in marquee projects and aspirational projects. He is also accredited with giving sales & marketing exposure to several real estate brands in the international markets. High performance team-building and business scaling are natural ingredients of his pedigree.
Navin comes with a versatile experience of over 12 years spanning across industries like Automobile; Real Estate involving Concept Selling, Retail Distribution & Direct Sales and has his work associations with companies like VPool & Xrbia Group to name a few. He has been instrumental and has a successful track record of ideation, conceptualising and driving execution of large distribution businesses with estimable Real Estate Developers in Navi Mumbai.
Navin is a dynamic and aggressive sales and strategy professional, has worked as a strategy manager with Xerbia developers and business development at Damac properties. His history of driving growth in a new business & start-up environment along with understanding of the real estate landscape has established the organisation as the leading partner for developers and his high energy and enthusiasm drives high performance sales teams across target markets. In his spare time, enjoys reading and also ensures ways to remain physically fit following a strict fitness regime.